Biggest Challenge: The founder is a woman working in a primarily male industry—so we wanted to create a brand that’s professional, speaks to her target audience, and represents her values, but has a touch of femininity to it to.

Solution: By evaluating her brand goals, doing a competitor analysis, and getting clear on her brand values—we were able to create a brand that feels sustainable, inclusive, chic, and professional but still inviting.

The colors are earthy and a bit muted to give that level of professionalism but also, to really allow the photographed work to shine and show her craftsmanship.

The logo was crafted to be hand drawn trees and a door, meant to signify her commitment to sustainability but also, for people to feel like they’re opening a new door/chapter to a house they love. It also signifies embracing the oddities and shapes and of different houses.

• 13-Page Customized and Developed Squarespace Website

• Copywriting

• Basic SEO

• ADA Compliant

• Shop Integration